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It's Pure offers beautiful hair colours that care for your hair and sensitive skin. Made only from nourishing, conditioning herbs, the dyes can help restore dry or damaged hair back to its best.
Our dyes are truly pure, organic and 100% natural. We use NO PPD, ammonia, peroxide, resorcinol, or artificial additives of any kind.
Every product is Soil Association COSMOS certified as an independent guarantee of organic status. ‘It’s Pure’ hair dye and care products are also WHEAT FREE.
Beware of so called 'organic' or 'natural' hair dyes which aren't really organic or natural and often still contain PPD or peroxide.