100% Organic Hair Dye

It's Pure offers beautiful hair colours that care for your hair and sensitive skin. Made only from nourishing, conditioning herbs, the dyes can help restore dry or damaged hair back to its best.

Our dyes are truly pure, organic and 100% natural.  We use NO PPD, ammonia, peroxide, resorcinol, or artificial additives of any kind. 

Every product is Soil Association COSMOS certified as an independent guarantee of organic status. ‘It’s Pure’ hair dye and care products are also WHEAT FREE.

Beware of so called 'organic' or 'natural' hair dyes which aren't really organic or natural and often still contain PPD or peroxide.  


It's Pure Organics Hair Colour Indigo Black It's Pure Organics Hair Colour Indigo Black
Add to Cart
Quickshop
Its Pure Organics Indigo Powder 10g Tester Size Its Pure Organics Indigo Powder 10g Tester Size
Add to Cart
Quickshop
It's Pure Organics Hair Colour Very Dark Brown It's Pure Organics Hair Colour Very Dark Brown
Add to Cart
Quickshop
It's Pure Organics Very Dark Brown 10g Tester Size It's Pure Organics Very Dark Brown 10g Tester Size
Add to Cart
Quickshop
It's Pure Organics Hair Colour Dark Brown It's Pure Organics Hair Colour Dark Brown
Add to Cart
Quickshop
It's Pure Organics Dark Brown 10g Tester Size It's Pure Organics Dark Brown 10g Tester Size
Add to Cart
Quickshop
It's Pure Organics Hair Colour Natural Brown It's Pure Organics Hair Colour Natural Brown
Add to Cart
Quickshop
Its Pure Organics Natural Brown 10g Tester Size Its Pure Organics Natural Brown 10g Tester Size
Add to Cart
Quickshop
It's Pure Organics Hair Colour Chestnut It's Pure Organics Hair Colour Chestnut
Add to Cart
Quickshop
Its Pure Organics Chestnut 10g Tester Size Its Pure Organics Chestnut 10g Tester Size
Add to Cart
Quickshop
It's Pure Organics Hair Colour Auburn It's Pure Organics Hair Colour Auburn
Add to Cart
Quickshop
It's Pure Organics Auburn 10g Tester Size It's Pure Organics Auburn 10g Tester Size
Add to Cart
Quickshop
It's Pure Organics Hair Colour Henna Red It's Pure Organics Hair Colour Henna Red
Add to Cart
Quickshop
Its Pure Organics Henna Powder 10g Tester Size Its Pure Organics Henna Powder 10g Tester Size
Add to Cart
Quickshop
It's Pure Organics Hair Colour Strawberry Blonde It's Pure Organics Hair Colour Strawberry Blonde
Add to Cart
Quickshop
It's Pure Organics Hair Colour Golden Blonde It's Pure Organics Hair Colour Golden Blonde
Add to Cart
Quickshop
It's Pure Organics Golden Blonde 10g Tester Size It's Pure Organics Golden Blonde 10g Tester Size
Add to Cart
Quickshop
Update cookies preferences