We formulate It’s Pure hair colour with these pure Ayurvedic herbs that provide active hair benefits - volume, shine and conditioning - in addition to durable colour.
Organic emblica officinalis (amla) powder
Organic cassia auriculata (cassia) powder
Organic lawsonia inermis (henna) powder
Organic indigofera tinctoria (indigo) powder
Organic azhadiracta indica (neem) powder
Organic rheum palmatum (rhubarb root) powder
Organic acacia concinna (shikakai) powder
Organic curcuma longa (turmeric) powder
And nothing else!
We guarantee that It’s Pure is free from PPD, ammonia, peroxide, resorcinol and all artificial chemicals.
It's Pure is also WHEAT FREE.
All It’s Pure products are 100% natural and certified to Soil Association Cosmos organic standards.
The herbs are grown on Fair for Life certified farms.
It’s Pure is Vegan and Cruelty-Free.