Better for the Planet

Traditional hair dyes are some of the most polluting cosmetics on the planet. The dyes often include harmful chemicals that are toxic to aquatic life as well as plants and soil. They come in plastic bottles which can be difficult to wash out for recycling.

It’s Pure hair dye is completely biodegradable. And the powder comes to you in a paper bag; no plastic bottles.

We’re not plastic-free due to the gloves and shower cap we supply with each dye. – We are trialling compostable plastic gloves – with mixed results as they need to be reasonably robust else they disintegrate during use. And we haven’t yet found an alternative to a plastic shower cap. But we’ll get there.