Today, the herbs in It’s Pure hair products come from a certified organic Fair & Wild grower in Rajasthan, India that uses advanced technologies to deliver incredibly pure extracts, free from contaminants.
How we do it
We blend them here in the UK at our Soil Association certified laboratory in rural Suffolk, all powered by renewable energy. .
Whether it’s helping you hide grey, achieve a new colour, or just promote youthfulness of your hair, we’ve got you covered.