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April 24, 2025
If you're struggling with dull, dry hair, you might be finding it a challenge to increase shine. Lacklustre locks can...
November 25, 2024
What is high hair porosity? Hair porosity might sound complicated, but to put it more simply, it’s the amount of...
November 11, 2024
What is low hair porosity?Hair porosity sounds scientific, but really what it means is the amount of moisture, such as...
July 29, 2024
Hair How To: Beachy Waves the Natural Way Soft, undone ‘beachy’ hair waves are a way for all hair lengths...
July 10, 2024
How To: Our Vegan Henna Gloss Recipe How to make Henna Gloss is one of our most asked questions, so...
Alongside beautifully pure colours that promote shine, volume and improve the condition of your hair, the team at It’s Pure delight in bringing you a growing range of all-natural care products for healthier hair.