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November 25, 2024
What is high hair porosity? Hair porosity might sound complicated, but to put it more simply, it’s the amount of...
November 11, 2024
What is low hair porosity?Hair porosity sounds scientific, but really what it means is the amount of moisture, such as...
July 29, 2024
Hair How To: Beachy Waves the Natural Way Soft, undone ‘beachy’ hair waves are a way for all hair lengths...
July 10, 2024
How To: Our Vegan Henna Gloss Recipe How to make Henna Gloss is one of our most asked questions, so...
June 28, 2024
Your Common Scalp Concerns AnsweredGreat hair starts at the root, which is why tackling scalp issues is a key part...
Alongside beautifully pure colours that promote shine, volume and improve the condition of your hair, the team at It’s Pure delight in bringing you a growing range of all-natural care products for healthier hair.