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November 10, 2022
One of the most common questions we’re asked as an organic hair dye brand, is ‘Is Henna ok for Afro...
Henna Hair Dye is a wonderful option for those with grey hair looking to cover, or blend their greys in...
November 09, 2022
Once the traditional dye of Egyptian royalty, Henna (Lawsonia inermis tree) was reportedly used regularly by Cleopatra to brighten her...
Ombre dyed dreadlocks are one of the hottest colour trends for this season, but they do take some work to...
Autumn is a great time to change up your hair colour. Many of us go from lighter, blonder shades to...
Alongside beautifully pure colours that promote shine, volume and improve the condition of your hair, the team at It’s Pure delight in bringing you a growing range of all-natural care products for healthier hair.
July 02, 2025
April 24, 2025
November 25, 2024