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February 23, 2023
Freshly dyed hair is the best - bright, vibrant and rich with light-reflecting colour. If you dye your hair with...
February 07, 2023
How to Get the PERFECT Auburn Colour Result with Henna Auburn has long been considered the ‘gold standard’ colour result...
December 20, 2022
CASSIA: Everything You've Ever Needed to Know About Colourless Henna One of the most beautiful uses of Ayurvedic herbs is...
November 19, 2022
If you have a sensitive scalp, you might think it’s not a good idea to dye your hair, in case...
November 10, 2022
Our organic, natural Henna Hair Dye is as stable as natural colours get, but many things can alter the result...
Alongside beautifully pure colours that promote shine, volume and improve the condition of your hair, the team at It’s Pure delight in bringing you a growing range of all-natural care products for healthier hair.
July 02, 2025
April 24, 2025
November 25, 2024
