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July 29, 2024
Hair How To: Beachy Waves the Natural Way Soft, undone ‘beachy’ hair waves are a way for all hair lengths...
July 10, 2024
How To: Our Vegan Henna Gloss Recipe How to make Henna Gloss is one of our most asked questions, so...
June 28, 2024
Your Common Scalp Concerns AnsweredGreat hair starts at the root, which is why tackling scalp issues is a key part...
January 18, 2024
How To: Do The Perfect Strand TestTrying out a new colour for the first time can be exciting! We want...
July 05, 2023
Over the past few years, many people have made the switch in their beauty regimes to ‘natural’. This includes everything...
Alongside beautifully pure colours that promote shine, volume and improve the condition of your hair, the team at It’s Pure delight in bringing you a growing range of all-natural care products for healthier hair.