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June 28, 2024
Your Common Scalp Concerns AnsweredGreat hair starts at the root, which is why tackling scalp issues is a key part...
January 18, 2024
How To: Do The Perfect Strand TestTrying out a new colour for the first time can be exciting! We want...
July 05, 2023
Over the past few years, many people have made the switch in their beauty regimes to ‘natural’. This includes everything...
May 24, 2023
Hair Dye for Thinning Hair - Does it Exist? It may sound surprising, but women can experience hair loss just...
May 10, 2023
There are many reasons why you might develop an allergy to mainstream hair dye. If you’re someone who enjoys the...
Alongside beautifully pure colours that promote shine, volume and improve the condition of your hair, the team at It’s Pure delight in bringing you a growing range of all-natural care products for healthier hair.
April 24, 2025
November 25, 2024
November 11, 2024