How To: Do The Perfect Strand Test

How To: Do The Perfect Strand Test

How To: Do The Perfect Strand TestTrying out a new colour for the first time can be exciting! We want...

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The 5 Myths of Natural Hair Dye - And How to Tell if Your Herbal Hair Colour really IS Natural or Not

The 5 Myths of Natural Hair Dye - And How to Tell if Your Herbal Hair Colour really IS Natural or Not

Over the past few years, many people have made the switch in their beauty regimes to ‘natural’. This includes everything...

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Hair Dye for Thinning Hair - Does it Exist?

Hair Dye for Thinning Hair - Does it Exist?

Hair Dye for Thinning Hair - Does it Exist? It may sound surprising, but women can experience hair loss just...

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Allergic to Hair Dye? - How Herbal Colours Might Help

Allergic to Hair Dye? - How Herbal Colours Might Help

There are many reasons why you might develop an allergy to mainstream hair dye. If you’re someone who enjoys the...

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Caring For Dreadlocks – Protecting Your Hygiene, Strength And Shine

Caring For Dreadlocks – Protecting Your Hygiene, Strength And Shine

If you have taken the time and effort to grow your dreadlocks over the years, it stands to reason that...

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About It's Pure

Alongside beautifully pure colours that promote shine, volume and improve the condition of your hair, the team at It’s Pure delight in bringing you a growing range of all-natural care products for healthier hair.

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