It's Pure Organics Hair Colour Natural Brown

It's Pure Organics Hair Colour Natural Brown^Sale

Regular price £12.95

CERTIFICATIONS: Soil Association Certified Cosmos Organic

Volumising, strengthening and revitalising. This dye gives your hair extra shine and a luscious healthy-look, thanks to the power of Ayurvedic herbs. Please see the lovely reviews below!

Description Review

It’s Pure Natural Brown hair dye is entirely natural and the final result depends on your initial hair colour, so will be unique to you.

As a guide, you can expect the following:

If you have...	The likely result is…
White or very light blonde	Warm dark blonde – warm light brown
Dark blonde	Warm light brown
Light brown	Warm light to medium brown
Salt-and-pepper mix of white and light brown hair	The white hair goes light brown, and the light brown hair a slightly darker brown

To check the colour, we recommend you strand test a small section of your hair before applying to your entire head.

A few other things to bear in mind:

It's Pure Natural Brown shade is lighter than the Dark Brown and is also a warmer colour.

You can achieve a darker colour result with repeated applications. If your hair is very light coloured to start with it is also possible that the colour outcome may be warmer (i.e. slightly more auburn).

The colour is also affected by how long you leave the paste on. If you leave the paste on for 1 hour it will be a lot lighter than if you leave it on for 3 hours. It also tends be a warmer colour when it is left on for a shorter time and a cooler and darker brown when it is left on for a longer time.

When you first wash out the colour it will often not be the full depth of colour, but it will gradually deepen to its true colour. So, it is best to wait 24 hours after you have done the strand test to see how the colour develops.

If your hair has been chemically lightened it will affect the colour result. - Chemical lighteners make your hair more porous and thus absorb the colour less predictably.

There may be slight variations in colour result between different batches of Herbal Hair Colour. - The botanical ingredients can be affected by varying climatic conditions from year to year.

For instructions on how to use, there's more information here or watch the video here.

Herbal Hair Colour Natural Brown Ingredients - INCI:
Cassia auriculata (cassia) powder*, Indigofera tinctoria (indigo) powder*, Lawsonia inermis (henna) powder*, Cassia auriculata (cassia) powder*, Emblica officinalis (amla) powder*.

*100% organic, no artificial additives whatsoever.

See our natural hair dye FAQs here.

So happy I found this product!

About a year ago, I started using non-permanent box dyes to cover those little pesky greys that had just begun to appear. I naturally had really nice hair and never felt the need to dye it before then.

Unfortunately, the box dyes really affected the quality of my hair, and I hated how toxic they are for the environment. So I started looking for a more natural option. I was a bit hesitant to try henna-based dyes because of how they can react with previously chemically colored hair—but after doing some research, I decided to take the plunge with It's Pure, and I’m so glad I did!

I waited a full month after my last box dye, did a strand test (my hair didn’t turn green 😀), then used the Clarifying Pre-Colour Treatment and applied the mix as instructed. Yes, it takes time and can get a little messy, but it’s absolutely worth it. My hair already feels and looks so much healthier!

I’ll be experimenting with application times and shades to find the right tone and coverage, but so far, so good! And it feels amazing knowing that any excess product won’t harm the environment. Needless to say, I’ve officially ditched the box dyes!

Unfortunately it didn’t work for me. I ordered the natural brown to cover my greys (I naturally have darkish brown hair but it’s been dyed light brown a few times). I left it for 3 hours and my greys are still visible. Maybe I used the wrong colour. I do love that the ingredients are all natural and Kim toxic so will definitely buy again if I know for sure which colour to choose.

Hi Carmen,

Thank you for taking the time to leave a review. I'm sorry to hear that the natural brown shade didn't work well for you. It could be that a tweak to your application or a different shade will give you better results. If you'd like to send us an email at itspure.suvarna@gmail.com we can advise you futher.

Best Wishes

The Its Pure Team

Pure organic natural brown hair colour

Haven’t actually used this yet as I’m waiting until I see my hairdresser. But I’m really looking forward to using it.

Hair dye without the chemicals

This is an amazing product. It is a bit fiddly at first and it does have to be on the hair for a long time so be prepared to sit, watching telly, with a plastic hair net on. But the depth of colour and body it gives your hair is amazing. I also thought it was quite expensive compared to the usual dyes, but you get two sachets of dye and I only used half of one sachet. So, I will get four applications from one box. And, at first, I didn't think it was going to cover the grey around my temples but it does. I am very pleased with it. P.S. I needed a lot of conditioner after dyeing as my hair suddenly had a lot of body, which was good.

Highly recommend!

I’ve been using Pure - natural brown for almost a year now. It lasts about a month before it needs reapplying. Shampoo not designed for coloured hair will strip the colour quicker. Even so I rarely use colour-safe shampoo and just use conditioner daily. After the first rinse, I make sure I leave it for at least 48 hours so it oxidises completely and it lasts longer - not sure if this actually helps but I think it does. I have thick long hair and I find 1 box does at least 2 full applications. Having to reapply more frequently than traditional dye is a small price to pay to avoid harmful nasties. Make sure hair is wet and clean (freshly shampooed and rinsed / no conditioner) before applying. Put a shower cap on to prevent drying while you’re waiting for the colour to bond to hair and give it at least 3 hours on the hair - I do it while I’m working from home. Highly recommend!