It's Pure Organics Hair Colour Natural Brown ^Sale

It’s Pure Natural Brown hair dye is entirely natural and the final result depends on your initial hair colour, so will be unique to you.

As a guide, you can expect the following:

To check the colour, we recommend you strand test a small section of your hair before applying to your entire head.

A few other things to bear in mind:

It's Pure Natural Brown shade is lighter than the Dark Brown and is also a warmer colour.

You can achieve a darker colour result with repeated applications.  If your hair is very light coloured to start with it is also possible that the colour outcome may be warmer (i.e. slightly more auburn).

The colour is also affected by how long you leave the paste on. If you leave the paste on for 1 hour it will be a lot lighter than if you leave it on for 3 hours. It also tends be a warmer colour when it is left on for a shorter time and a cooler and darker brown when it is left on for a longer time. 

When you first wash out the colour it will often not be the full depth of colour, but it will gradually deepen to its true colour. So, it is best to wait 24 hours after you have done the strand test to see how the colour develops.

If your hair has been chemically lightened it will affect the colour result. - Chemical lighteners make your hair more porous and thus absorb the colour less predictably. 

There may be slight variations in colour result between different batches of Herbal Hair Colour. - The botanical ingredients can be affected by varying climatic conditions from year to year.

For instructions on how to use, there's more information here or watch the video here.

Herbal Hair Colour Natural Brown Ingredients - INCI:
Cassia auriculata (cassia) powder*, Indigofera tinctoria (indigo) powder*, Lawsonia inermis (henna) powder*, Cassia auriculata (cassia) powder*, Emblica officinalis (amla) powder*.   

*100% organic, no artificial additives whatsoever.

See our natural hair dye FAQs here.