{"product_id":"its-pure-organics-hair-colour-very-dark-brown-ga","title":"It's Pure Organics Hair Colour | Very Dark Brown |","description":"\u003cp\u003eIt’s Pure Very Dark Brown hair dye is entirely natural and works with the existing colour of your hair, \u003cb\u003eso the result will be unique to you\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAs a guide\u003c\/b\u003e, you can expect the following results:\u003c\/p\u003e\n\u003ctable width=\"433\" style=\"width: 434px;\" cellspacing=\"0\" cellpadding=\"4\" border=\"1\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 198px;\"\u003e\n\u003cp\u003e\u003cb\u003eIf you have...\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth style=\"width: 235px;\"\u003e\n\u003cp\u003e\u003cb\u003eThe likely result is…\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eWhite or grey hair\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eMedium to dark brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eBlonde hair\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eDark brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eLight brown hair\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eDark brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eMedium – dark brown hair\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eVery dark brown \/ black\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eSalt \u0026amp; pepper mix of brown \u0026amp; white hair\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eMix of dark \u0026amp; medium brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cb\u003eTo check the colour, we recommend you \u003ca rel=\"noopener\" title=\"How To Do The Perfect Strand Test Blog\" href=\"https:\/\/itspure.co.uk\/blogs\/news\/how-to-do-the-perfect-strand-test\" target=\"_blank\"\u003estrand test\u003c\/a\u003e a small section of your hair before applying to your entire head.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eA few other things to bear in mind:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRepeated applications will help build up a darker shade. \u003c\/li\u003e\n\u003cli\u003eThe colour will deepen over a few hours and days as it oxidises on your hair.\u003c\/li\u003e\n\u003cli\u003eOn very light-coloured or light grey hair it sometimes appears to have a green tinge at first, but don’t panic - this will fade gradually over a few hours or days, as the dye oxidises and the colour deepens.\u003c\/li\u003e\n\u003cli\u003eIf your hair has been chemically lightened, it will affect the colour result. - Chemical lighteners make your hair more porous and thus absorb the colour less predictably. \u003c\/li\u003e\n\u003cli\u003eIt is not recommended to use chemical bleach on your hair after using this dye, unless it has faded or grown out. This is because bleach will not remove the indigo element of the dye, so you may possibly be left with a bluish colour. If you do want to try bleaching, please strand test first.\u003c\/li\u003e\n\u003cli\u003eThere may be slight variations in colour result between different batches of Herbal Hair Colour. - The botanical ingredients can be affected by varying climatic conditions from harvest to harvest.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eFor instructions on how to use, there's more information \u003ca rel=\"noopener\" title=\"It's Pure Instructions Leaflet\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0607\/6602\/7915\/files\/It_s_Pure_leaflet_1.pdf?v=1728473277\" target=\"_blank\"\u003ehere \u003c\/a\u003eor watch the video \u003ca href=\"https:\/\/cdn.shopify.com\/videos\/c\/o\/v\/22847e06c0ee47f18aaf1de1a90ef1ef.mp4\" title=\"How to Use Our Hair Dyes Video\" rel=\"noopener\" target=\"_blank\"\u003ehere\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHerbal Hair Colour Very Dark Brown Ingredients - INCI:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eIndigofera Tinctoria (Indigo) Powder, Lawsonia Inermis (Henna) Powder, Emblica Officinalis (Amla) Powder, Azhadiracta indica (Neem) Powder.\u003c\/p\u003e\n\u003cp\u003e100% organic, no artificial additives whatsoever.\u003c\/p\u003e\n\u003cp\u003eSee our \u003ca href=\"\/pages\/faq\"\u003enatural hair dye FAQs here\u003c\/a\u003e. \u003c\/p\u003e","brand":"It's Pure","offers":[{"title":"Full Size Box : 110g","offer_id":58185435742591,"sku":"E0634","price":12.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/6602\/7915\/products\/verydarkbrown_1.jpg?v=1669903598","url":"https:\/\/itspure.co.uk\/products\/its-pure-organics-hair-colour-very-dark-brown-ga","provider":"It's Pure","version":"1.0","type":"link"}