{"product_id":"its-pure-organics-hair-colour-natural-brown-ga","title":"It's Pure Organics Hair Colour | Natural Brown |","description":"\u003cp\u003eIt’s Pure Natural Brown hair dye is entirely natural and \u003cb\u003ethe final result depends on your initial hair colour,\u003c\/b\u003e \u003cb\u003eso will be unique to you\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAs a guide\u003c\/b\u003e, you can expect the following:\u003c\/p\u003e\n\u003ctable cellspacing=\"0\" cellpadding=\"4\" border=\"1\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003e\u003cb\u003eIf you have...\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003e\u003cb\u003eThe likely result is…\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eWhite or very light blonde\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eWarm dark blonde – warm light brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eDark blonde\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eWarm light brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eLight brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eWarm light to medium brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eSalt-and-pepper mix of white and light brown hair\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eThe white hair goes light brown, and the light brown hair a slightly darker brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cb\u003eTo check the colour, we recommend you \u003ca title=\"How To Do The Perfect Strand Test Blog\" href=\"https:\/\/itspure.co.uk\/blogs\/news\/how-to-do-the-perfect-strand-test\"\u003estrand test\u003c\/a\u003e a small section of your hair before applying to your entire head. \u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eA few other things to bear in mind:\u003c\/p\u003e\n\u003cp\u003eIt's Pure Natural Brown shade is lighter than the Dark Brown and is also a warmer colour.\u003c\/p\u003e\n\u003cp\u003eYou can achieve a darker colour result with repeated applications.  If your hair is very light coloured to start with it is also possible that the colour outcome may be warmer (i.e. slightly more auburn).\u003c\/p\u003e\n\u003cp\u003eThe colour is also affected by how long you leave the paste on. If you leave the paste on for 1 hour it will be a lot lighter than if you leave it on for 3 hours. It also tends be a warmer colour when it is left on for a shorter time and a cooler and darker brown when it is left on for a longer time. \u003cbr\u003e\u003cbr\u003eWhen you first wash out the colour it will often not be the full depth of colour, but it will gradually deepen to its true colour. So, it is best to wait 24 hours after you have done the strand test to see how the colour develops.\u003c\/p\u003e\n\u003cp\u003eIf your hair has been chemically lightened it will affect the colour result. - Chemical lighteners make your hair more porous and thus absorb the colour less predictably. \u003c\/p\u003e\n\u003cp\u003eThere may be slight variations in colour result between different batches of Herbal Hair Colour. - The botanical ingredients can be affected by varying climatic conditions from year to year.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor instructions on how to use, there's more information \u003c\/span\u003e\u003ca rel=\"noopener\" title=\"It's Pure Instructions Leaflet\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0607\/6602\/7915\/files\/It_s_Pure_leaflet_1.pdf?v=1728473277\" target=\"_blank\"\u003ehere\u003cspan\u003e \u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003eor watch the video \u003c\/span\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/videos\/c\/o\/v\/22847e06c0ee47f18aaf1de1a90ef1ef.mp4\" title=\"How to Use Our Hair Dyes Video\" rel=\"noopener\" target=\"_blank\"\u003ehere\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHerbal Hair Colour Natural Brown Ingredients - INCI:\u003c\/b\u003e\u003cbr\u003eCassia auriculata (cassia) powder*, Indigofera tinctoria (indigo) powder*, Lawsonia inermis (henna) powder*, Cassia auriculata (cassia) powder*, Emblica officinalis (amla) powder*.   \u003c\/p\u003e\n\u003cp\u003e*100% organic, no artificial additives whatsoever.\u003c\/p\u003e\n\u003cp\u003eSee our \u003ca href=\"\/pages\/faq\"\u003enatural hair dye FAQs here\u003c\/a\u003e.\u003c\/p\u003e","brand":"It's Pure","offers":[{"title":"Full Size Box: 110g","offer_id":58185771352447,"sku":"E0620","price":12.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/6602\/7915\/products\/naturalbrown_1.jpg?v=1669903635","url":"https:\/\/itspure.co.uk\/products\/its-pure-organics-hair-colour-natural-brown-ga","provider":"It's Pure","version":"1.0","type":"link"}