{"product_id":"its-pure-organics-hair-colour-golden-blonde-ga","title":"It's Pure Organics Hair Colour | Golden Blonde |","description":"\u003cp style=\"box-sizing: border-box; -webkit-font-smoothing: subpixel-antialiased; margin: 0px 0px 1em; color: #262629; font-family: 'century gothic', arial; font-size: 13px; text-align: justify;\"\u003e \u003c\/p\u003e\n\u003cp\u003eIt’s Pure Golden Blonde hair dye is entirely natural and \u003cb\u003ethe final result depends on the existing colour of your hair,\u003c\/b\u003e \u003cb\u003eso will be unique to you\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAs a guide\u003c\/b\u003e, you can expect the following:\u003c\/p\u003e\n\u003ctable width=\"433\" style=\"width: 434px;\" cellspacing=\"0\" cellpadding=\"4\" border=\"1\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 198px;\"\u003e\n\u003cp\u003e\u003cb\u003eIf you have...\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth style=\"width: 235px;\"\u003e\n\u003cp\u003e\u003cb\u003eThe likely result is…\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eWhite or grey hair\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eLight golden blonde tint\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eLight – dark blonde hair\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eWarm golden blonde\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eSalt \u0026amp; pepper mix of brown \u0026amp; white hair\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eMix of brown \u0026amp; light blonde highlights\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cb\u003eTo check the colour, we recommend you \u003ca title=\"How To Do The Perfect Strand Test Blog\" href=\"https:\/\/itspure.co.uk\/blogs\/news\/how-to-do-the-perfect-strand-test\"\u003estrand test\u003c\/a\u003e a small section of your hair before applying to your entire head. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eA few other things to bear in mind:\u003c\/p\u003e\n\u003cp\u003eIt’s Pure dyes contain no peroxide, so will not lighten your hair.\u003c\/p\u003e\n\u003cp\u003eIf your hair has been chemically lightened, it will affect the colour result. - Chemical lighteners make your hair more porous and thus absorb the colour less predictably.\u003c\/p\u003e\n\u003cp\u003eTo avoid a build-up of colour from repeated applications you can apply the paste just to the roots and not all over your hair. Alternatively apply the paste first to your roots leaving it on for some time before applying the paste to the ends of your hair - so effectively the paste is on the roots for a longer time.\u003cbr\u003e\u003cbr\u003eMixing shades together: It’s fine to mix different shades of It’s Pure Organics Herbal Hair Colours together, to get your own unique shade.\u003c\/p\u003e\n\u003cp\u003eThere may be slight variations in colour result between different batches of Herbal Hair Colour. - The botanical ingredients can be affected by varying climatic conditions from year to year.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor instructions on how to use, there's more information \u003c\/span\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0607\/6602\/7915\/files\/It_s_Pure_leaflet_1.pdf?v=1728473277\" title=\"It's Pure Instructions Leaflet\" rel=\"noopener\" target=\"_blank\"\u003ehere\u003cspan\u003e \u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003eor watch the video \u003c\/span\u003e\u003ca rel=\"noopener\" title=\"How to Use Our Hair Dyes Video\" href=\"https:\/\/cdn.shopify.com\/videos\/c\/o\/v\/22847e06c0ee47f18aaf1de1a90ef1ef.mp4\" target=\"_blank\"\u003ehere\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHerbal Hair Colour Golden Blonde Ingredients - INCI:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCassia Auriculata (Cassia) Powder, Indigofera Tinctoria Powder (Indigo) Powder, Lawsonia Inermis (Henna) Powder, Rheum Palmatum (Rhubarb) Root Powder, Emblica Officinalis (Amla) Powder, Curcuma longa (Turmeric)Powder.\u003c\/p\u003e\n\u003cp\u003e100% organic, no artificial additives whatsoever.\u003c\/p\u003e\n\u003cp\u003eSee our \u003ca href=\"\/pages\/faq\"\u003enatural hair dye FAQs here\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; -webkit-font-smoothing: subpixel-antialiased; margin: 0px; color: #262629; font-family: 'century gothic', arial; font-size: 13px; text-align: justify;\"\u003e \u003c\/p\u003e","brand":"It's Pure","offers":[{"title":"Full Size Box 110g","offer_id":58185729048959,"sku":"E0632","price":12.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/6602\/7915\/products\/goldenblonde_1.jpg?v=1669903578","url":"https:\/\/itspure.co.uk\/products\/its-pure-organics-hair-colour-golden-blonde-ga","provider":"It's Pure","version":"1.0","type":"link"}