{"product_id":"its-pure-organics-hair-colour-chestnut-ga","title":"It's Pure Organics Hair Colour | Chestnut |","description":"\u003cp\u003eIt’s Pure Chestnut brown hair dye is entirely natural and \u003cb\u003ethe final result depends on the existing colour and chemistry of your hair,\u003c\/b\u003e \u003cb\u003eso will be unique to you\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAs a guide\u003c\/b\u003e, you can expect the following:\u003c\/p\u003e\n\u003ctable width=\"433\" style=\"width: 434px;\" cellspacing=\"0\" cellpadding=\"4\" border=\"1\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 198px;\"\u003e\n\u003cp\u003e\u003cb\u003eIf you have...\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth style=\"width: 235px;\"\u003e\n\u003cp\u003e\u003cb\u003eThe likely result is…\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eWhite or very light blonde\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eLight auburn\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eDark blonde\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eLight chestnut\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eLight brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eWarm medium chestnut\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eMedium brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eWarm chestnut undertones\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eMix of light-medium brown, with grey\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eThe grey hair will have auburn highlights and brown hair will be a richer brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTo check the colour, we recommend you \u003ca rel=\"noopener\" title=\"How To Do The Perfect Strand Test\" href=\"https:\/\/itspure.co.uk\/blogs\/news\/how-to-do-the-perfect-strand-test\" target=\"_blank\"\u003estrand test\u003c\/a\u003e a small section of your hair before applying to your entire head. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eA few other things to bear in mind:\u003c\/p\u003e\n\u003cp\u003eLeaving the paste on for a longer time will make the colour stronger. If you want a deeper colour, you can also build up the colour with a second application.\u003c\/p\u003e\n\u003cp\u003eThe true colour takes a few hours to develop. - When you first wash out the colour it will often not be the full depth of colour, but it will gradually darken to its true colour. - It can be likened to a cut apple - at first it the apple is white and then as it oxidises in the air it goes brown.\u003c\/p\u003e\n\u003cp\u003eOn dark brown hair this colour will probably not show up.\u003c\/p\u003e\n\u003cp\u003eIf your hair has been chemically lightened it will affect the colour result. - Chemical lighteners make your hair more porous and thus absorb the colour less predictably. \u003c\/p\u003e\n\u003cp\u003eThere may be slight variations in colour result between different batches of Herbal Hair Colour. - The botanical ingredients can be affected by varying climatic conditions from year to year.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor instructions on how to use, there's more information \u003c\/span\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0607\/6602\/7915\/files\/It_s_Pure_leaflet_1.pdf?v=1728473277\" title=\"It's Pure Instructions Leaflet\" rel=\"noopener\" target=\"_blank\"\u003ehere\u003cspan\u003e \u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003eor watch the video \u003c\/span\u003e\u003ca rel=\"noopener\" title=\"How to Use Our Hair Dyes Video\" href=\"https:\/\/cdn.shopify.com\/videos\/c\/o\/v\/22847e06c0ee47f18aaf1de1a90ef1ef.mp4\" target=\"_blank\"\u003ehere\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHerbal Hair Colour Chestnut Ingredients - INCI:\u003c\/b\u003e\u003cbr\u003eIndigofera tinctoria (indigo) powder*, Lawsonia inermis (henna) powder*, Cassia auriculata (cassia) powder*,  Emblica officinalis (amla) powder*.  \u003cbr\u003e* Denotes Certified Organic\u003c\/p\u003e\n\u003cp\u003e100% organic, no artificial additives whatsoever.\u003c\/p\u003e\n\u003cp\u003eSee our \u003ca href=\"\/pages\/faq\"\u003enatural hair dye FAQs here\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; -webkit-font-smoothing: subpixel-antialiased; margin: 1em 0px 0px; color: #262629; font-family: 'century gothic', arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px; -webkit-text-stroke-width: 0px;\"\u003e \u003c\/p\u003e","brand":"It's Pure","offers":[{"title":"Full Size Box: 110g","offer_id":58185770402175,"sku":"E0621","price":12.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/6602\/7915\/products\/chestnut_1.jpg?v=1669903618","url":"https:\/\/itspure.co.uk\/products\/its-pure-organics-hair-colour-chestnut-ga","provider":"It's Pure","version":"1.0","type":"link"}