{"product_id":"its-pure-organics-hair-colour-auburn-ga","title":"It's Pure Organics Hair Colour | Auburn |","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIt’s Pure Auburn dye is entirely natural and works with your existing hair colour, \u003cb\u003eso the exact result can vary. The colour will be unique to you!\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eAs a guide, you can expect the following results:\u003c\/p\u003e\n\u003ctable border=\"1\" cellpadding=\"2\" cellspacing=\"0\" style=\"width: 434px;\" width=\"433\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 198px;\"\u003e\n\u003cp\u003e\u003cb\u003eIf you have...\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth style=\"width: 235px;\"\u003e\n\u003cp\u003e\u003cb\u003eThe likely result is…\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eWhite, light blonde, or grey hair\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eWarm, coppery auburn\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eBlonde hair\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eWarm, rich auburn\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eLight - medium brown hair\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eWarm chestnut auburn\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cb\u003eTo check the colour, we recommend you \u003ca href=\"https:\/\/itspure.co.uk\/blogs\/news\/how-to-do-the-perfect-strand-test\" title=\"How To Do The Perfect Strand Test Blog\" rel=\"noopener\" target=\"_blank\"\u003estrand test\u003c\/a\u003e a small section of your hair before applying to your entire head.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eA few other things to bear in mind:\u003c\/p\u003e\n\u003cp\u003eIf your hair has been chemically lightened it will affect the colour result. - Chemical lighteners make your hair more porous and thus absorb the colour less predictably. \u003c\/p\u003e\n\u003cp\u003eThere may be slight variations in colour result between different batches of Herbal Hair Colour. - The botanical ingredients can be affected by varying climatic conditions from year to year.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor instructions on how to use, there's more information \u003c\/span\u003e\u003ca rel=\"noopener\" title=\"It's Pure Instructions Leaflet\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0607\/6602\/7915\/files\/It_s_Pure_leaflet_1.pdf?v=1728473277\" target=\"_blank\"\u003ehere\u003cspan\u003e \u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003eor watch the video \u003c\/span\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/videos\/c\/o\/v\/22847e06c0ee47f18aaf1de1a90ef1ef.mp4\" title=\"How to Use Our Hair Dyes Video\" rel=\"noopener\" target=\"_blank\"\u003ehere\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHerbal Hair Colour Auburn Ingredients - INCI:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eLawsonia Inermis (Henna) Powder, Indigofera Tinctoria (Indigo) Powder, Emblica Officinalis (Amla) Powder, Acacia Concinna (Shikakai) Powder.\u003c\/p\u003e\n\u003cp\u003e100% certified organic, no artificial additives whatsoever.\u003c\/p\u003e\n\u003cp\u003eSee our \u003ca href=\"\/pages\/faq\"\u003enatural hair dye FAQs here\u003c\/a\u003e.\u003c\/p\u003e","brand":"It's Pure","offers":[{"title":"Full Size Box: 110g","offer_id":58185723216255,"sku":"E0633","price":12.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/6602\/7915\/products\/auburn_3.jpg?v=1669903558","url":"https:\/\/itspure.co.uk\/products\/its-pure-organics-hair-colour-auburn-ga","provider":"It's Pure","version":"1.0","type":"link"}