{"title":"Google Ads Products","description":null,"products":[{"product_id":"its-pure-organics-hair-colour-very-dark-brown-ga","title":"It's Pure Organics Hair Colour Very Dark Brown","description":"\u003cp\u003eIt’s Pure Very Dark Brown hair dye is entirely natural and works with the existing colour of your hair, \u003cb\u003eso the result will be unique to you\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAs a guide\u003c\/b\u003e, you can expect the following results:\u003c\/p\u003e\n\u003ctable width=\"433\" style=\"width: 434px;\" cellspacing=\"0\" cellpadding=\"4\" border=\"1\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 198px;\"\u003e\n\u003cp\u003e\u003cb\u003eIf you have...\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth style=\"width: 235px;\"\u003e\n\u003cp\u003e\u003cb\u003eThe likely result is…\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eWhite or grey hair\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eMedium to dark brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eBlonde hair\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eDark brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eLight brown hair\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eDark brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eMedium – dark brown hair\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eVery dark brown \/ black\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eSalt \u0026amp; pepper mix of brown \u0026amp; white hair\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eMix of dark \u0026amp; medium brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cb\u003eTo check the colour, we recommend you \u003ca rel=\"noopener\" title=\"How To Do The Perfect Strand Test Blog\" href=\"https:\/\/itspure.co.uk\/blogs\/news\/how-to-do-the-perfect-strand-test\" target=\"_blank\"\u003estrand test\u003c\/a\u003e a small section of your hair before applying to your entire head.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eA few other things to bear in mind:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRepeated applications will help build up a darker shade. \u003c\/li\u003e\n\u003cli\u003eThe colour will deepen over a few hours and days as it oxidises on your hair.\u003c\/li\u003e\n\u003cli\u003eOn very light-coloured or light grey hair it sometimes appears to have a green tinge at first, but don’t panic - this will fade gradually over a few hours or days, as the dye oxidises and the colour deepens.\u003c\/li\u003e\n\u003cli\u003eIf your hair has been chemically lightened, it will affect the colour result. - Chemical lighteners make your hair more porous and thus absorb the colour less predictably. \u003c\/li\u003e\n\u003cli\u003eIt is not recommended to use chemical bleach on your hair after using this dye, unless it has faded or grown out. This is because bleach will not remove the indigo element of the dye, so you may possibly be left with a bluish colour. If you do want to try bleaching, please strand test first.\u003c\/li\u003e\n\u003cli\u003eThere may be slight variations in colour result between different batches of Herbal Hair Colour. - The botanical ingredients can be affected by varying climatic conditions from harvest to harvest.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eFor instructions on how to use, there's more information \u003ca rel=\"noopener\" title=\"It's Pure Instructions Leaflet\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0607\/6602\/7915\/files\/It_s_Pure_leaflet_1.pdf?v=1728473277\" target=\"_blank\"\u003ehere \u003c\/a\u003eor watch the video \u003ca href=\"https:\/\/cdn.shopify.com\/videos\/c\/o\/v\/22847e06c0ee47f18aaf1de1a90ef1ef.mp4\" title=\"How to Use Our Hair Dyes Video\" rel=\"noopener\" target=\"_blank\"\u003ehere\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHerbal Hair Colour Very Dark Brown Ingredients - INCI:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eIndigofera Tinctoria (Indigo) Powder, Lawsonia Inermis (Henna) Powder, Emblica Officinalis (Amla) Powder, Azhadiracta indica (Neem) Powder.\u003c\/p\u003e\n\u003cp\u003e100% organic, no artificial additives whatsoever.\u003c\/p\u003e\n\u003cp\u003eSee our \u003ca href=\"\/pages\/faq\"\u003enatural hair dye FAQs here\u003c\/a\u003e. \u003c\/p\u003e","brand":"It's Pure","offers":[{"title":"Full Size Box : 110g","offer_id":58185435742591,"sku":"E0634","price":12.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/6602\/7915\/products\/verydarkbrown_1.jpg?v=1669903598"},{"product_id":"its-pure-organics-hair-colour-auburn-ga","title":"It's Pure Organics Hair Colour Auburn","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIt’s Pure Auburn dye is entirely natural and works with your existing hair colour, \u003cb\u003eso the exact result can vary. The colour will be unique to you!\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eAs a guide, you can expect the following results:\u003c\/p\u003e\n\u003ctable border=\"1\" cellpadding=\"2\" cellspacing=\"0\" style=\"width: 434px;\" width=\"433\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 198px;\"\u003e\n\u003cp\u003e\u003cb\u003eIf you have...\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth style=\"width: 235px;\"\u003e\n\u003cp\u003e\u003cb\u003eThe likely result is…\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eWhite, light blonde, or grey hair\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eWarm, coppery auburn\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eBlonde hair\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eWarm, rich auburn\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eLight - medium brown hair\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eWarm chestnut auburn\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cb\u003eTo check the colour, we recommend you \u003ca href=\"https:\/\/itspure.co.uk\/blogs\/news\/how-to-do-the-perfect-strand-test\" title=\"How To Do The Perfect Strand Test Blog\" rel=\"noopener\" target=\"_blank\"\u003estrand test\u003c\/a\u003e a small section of your hair before applying to your entire head.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eA few other things to bear in mind:\u003c\/p\u003e\n\u003cp\u003eIf your hair has been chemically lightened it will affect the colour result. - Chemical lighteners make your hair more porous and thus absorb the colour less predictably. \u003c\/p\u003e\n\u003cp\u003eThere may be slight variations in colour result between different batches of Herbal Hair Colour. - The botanical ingredients can be affected by varying climatic conditions from year to year.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor instructions on how to use, there's more information \u003c\/span\u003e\u003ca rel=\"noopener\" title=\"It's Pure Instructions Leaflet\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0607\/6602\/7915\/files\/It_s_Pure_leaflet_1.pdf?v=1728473277\" target=\"_blank\"\u003ehere\u003cspan\u003e \u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003eor watch the video \u003c\/span\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/videos\/c\/o\/v\/22847e06c0ee47f18aaf1de1a90ef1ef.mp4\" title=\"How to Use Our Hair Dyes Video\" rel=\"noopener\" target=\"_blank\"\u003ehere\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHerbal Hair Colour Auburn Ingredients - INCI:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eLawsonia Inermis (Henna) Powder, Indigofera Tinctoria (Indigo) Powder, Emblica Officinalis (Amla) Powder, Acacia Concinna (Shikakai) Powder.\u003c\/p\u003e\n\u003cp\u003e100% certified organic, no artificial additives whatsoever.\u003c\/p\u003e\n\u003cp\u003eSee our \u003ca href=\"\/pages\/faq\"\u003enatural hair dye FAQs here\u003c\/a\u003e.\u003c\/p\u003e","brand":"It's Pure","offers":[{"title":"Full Size Box: 110g","offer_id":58185723216255,"sku":"E0633","price":12.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/6602\/7915\/products\/auburn_3.jpg?v=1669903558"},{"product_id":"its-pure-organics-hair-colour-golden-blonde-ga","title":"It's Pure Organics Hair Colour Golden Blonde","description":"\u003cp style=\"box-sizing: border-box; -webkit-font-smoothing: subpixel-antialiased; margin: 0px 0px 1em; color: #262629; font-family: 'century gothic', arial; font-size: 13px; text-align: justify;\"\u003e \u003c\/p\u003e\n\u003cp\u003eIt’s Pure Golden Blonde hair dye is entirely natural and \u003cb\u003ethe final result depends on the existing colour of your hair,\u003c\/b\u003e \u003cb\u003eso will be unique to you\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAs a guide\u003c\/b\u003e, you can expect the following:\u003c\/p\u003e\n\u003ctable width=\"433\" style=\"width: 434px;\" cellspacing=\"0\" cellpadding=\"4\" border=\"1\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 198px;\"\u003e\n\u003cp\u003e\u003cb\u003eIf you have...\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth style=\"width: 235px;\"\u003e\n\u003cp\u003e\u003cb\u003eThe likely result is…\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eWhite or grey hair\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eLight golden blonde tint\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eLight – dark blonde hair\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eWarm golden blonde\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eSalt \u0026amp; pepper mix of brown \u0026amp; white hair\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eMix of brown \u0026amp; light blonde highlights\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cb\u003eTo check the colour, we recommend you \u003ca title=\"How To Do The Perfect Strand Test Blog\" href=\"https:\/\/itspure.co.uk\/blogs\/news\/how-to-do-the-perfect-strand-test\"\u003estrand test\u003c\/a\u003e a small section of your hair before applying to your entire head. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eA few other things to bear in mind:\u003c\/p\u003e\n\u003cp\u003eIt’s Pure dyes contain no peroxide, so will not lighten your hair.\u003c\/p\u003e\n\u003cp\u003eIf your hair has been chemically lightened, it will affect the colour result. - Chemical lighteners make your hair more porous and thus absorb the colour less predictably.\u003c\/p\u003e\n\u003cp\u003eTo avoid a build-up of colour from repeated applications you can apply the paste just to the roots and not all over your hair. Alternatively apply the paste first to your roots leaving it on for some time before applying the paste to the ends of your hair - so effectively the paste is on the roots for a longer time.\u003cbr\u003e\u003cbr\u003eMixing shades together: It’s fine to mix different shades of It’s Pure Organics Herbal Hair Colours together, to get your own unique shade.\u003c\/p\u003e\n\u003cp\u003eThere may be slight variations in colour result between different batches of Herbal Hair Colour. - The botanical ingredients can be affected by varying climatic conditions from year to year.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor instructions on how to use, there's more information \u003c\/span\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0607\/6602\/7915\/files\/It_s_Pure_leaflet_1.pdf?v=1728473277\" title=\"It's Pure Instructions Leaflet\" rel=\"noopener\" target=\"_blank\"\u003ehere\u003cspan\u003e \u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003eor watch the video \u003c\/span\u003e\u003ca rel=\"noopener\" title=\"How to Use Our Hair Dyes Video\" href=\"https:\/\/cdn.shopify.com\/videos\/c\/o\/v\/22847e06c0ee47f18aaf1de1a90ef1ef.mp4\" target=\"_blank\"\u003ehere\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHerbal Hair Colour Golden Blonde Ingredients - INCI:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCassia Auriculata (Cassia) Powder, Indigofera Tinctoria Powder (Indigo) Powder, Lawsonia Inermis (Henna) Powder, Rheum Palmatum (Rhubarb) Root Powder, Emblica Officinalis (Amla) Powder, Curcuma longa (Turmeric)Powder.\u003c\/p\u003e\n\u003cp\u003e100% organic, no artificial additives whatsoever.\u003c\/p\u003e\n\u003cp\u003eSee our \u003ca href=\"\/pages\/faq\"\u003enatural hair dye FAQs here\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; -webkit-font-smoothing: subpixel-antialiased; margin: 0px; color: #262629; font-family: 'century gothic', arial; font-size: 13px; text-align: justify;\"\u003e \u003c\/p\u003e","brand":"It's Pure","offers":[{"title":"Full Size Box 110g","offer_id":58185729048959,"sku":"E0632","price":12.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/6602\/7915\/products\/goldenblonde_1.jpg?v=1669903578"},{"product_id":"its-pure-organics-hair-colour-strawberry-blonde-ga","title":"It's Pure Organics Hair Colour Strawberry Blonde","description":"\u003cp\u003eIt’s Pure Strawberry Blonde hair dye is entirely natural and \u003cb\u003ethe final result depends on the existing colour of your hair,\u003c\/b\u003e \u003cb\u003eso will be unique to you\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAs a guide\u003c\/b\u003e, you can expect the following:\u003c\/p\u003e\n\u003ctable width=\"433\" style=\"width: 434px;\" cellspacing=\"0\" cellpadding=\"4\" border=\"1\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 198px;\"\u003e\n\u003cp\u003e\u003cb\u003eIf you have...\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth style=\"width: 235px;\"\u003e\n\u003cp\u003e\u003cb\u003eThe likely result is…\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eWhite or very light blonde hair\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eLight strawberry blonde tint\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eLight – dark blonde hair\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eStrawberry blonde\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eBrown-black hair\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eNot suitable\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cb\u003eTo check the colour, we recommend you \u003ca href=\"https:\/\/itspure.co.uk\/blogs\/news\/how-to-do-the-perfect-strand-test\" title=\"How To Do The Perfect Strand Test Blog\" rel=\"noopener\" target=\"_blank\"\u003estrand test\u003c\/a\u003e a small section of your hair before applying to your entire head. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eA few other things to bear in mind:\u003c\/p\u003e\n\u003cp\u003eIt’s Pure dyes contain no peroxide, so will not lighten your hair.\u003c\/p\u003e\n\u003cp\u003eYou can achieve a stronger colour if you leave the paste on for longer.\u003c\/p\u003e\n\u003cp\u003eIf your hair has been chemically lightened, it will affect the colour result. - Chemical lighteners make your hair more porous and thus absorb the colour less predictably.\u003c\/p\u003e\n\u003cp\u003eThere may be slight variations in colour result between different batches of Herbal Hair Colour. - The botanical ingredients can be affected by varying climatic conditions from year to year.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor instructions on how to use, there's more information \u003c\/span\u003e\u003ca rel=\"noopener\" title=\"It's Pure Instructions Leaflet\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0607\/6602\/7915\/files\/It_s_Pure_leaflet_1.pdf?v=1728473277\" target=\"_blank\"\u003ehere\u003cspan\u003e \u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003eor watch the video \u003c\/span\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/videos\/c\/o\/v\/22847e06c0ee47f18aaf1de1a90ef1ef.mp4\" title=\"How to Use Our Hair Dyes Video\" rel=\"noopener\" target=\"_blank\"\u003ehere\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHerbal Hair Colour Strawberry Blonde Ingredients - INCI:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eLawsonia inermis (henna) powder, Cassia auriculata (cassia) powder, Emblica officinalis (amla) powder.\u003c\/p\u003e\n\u003cp\u003e100% organic, no artificial additives whatsoever.\u003c\/p\u003e\n\u003cp\u003eSee our \u003ca href=\"\/pages\/faq\"\u003enatural hair dye FAQs here\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eInstructions:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThe full instructions and tips are included in the packet. The following is an overview:\u003c\/p\u003e\n\u003cp\u003eMixing: You can either mix the powder with warm water and apply to your hair or you can mix the powders with some acidic fruit juice such as lemon juice and leave to soak for 8 to 12 hours.\u003c\/p\u003e\n\u003cp\u003eApplication: Divide your hair into sections and apply the paste to each section. It should be fully coated from the roots to the ends.  Put plenty on.  When your hair is completely coated with the paste, cover your hair with the shower cap included in the packet.   Clean any leftover paste off your skin (such as on your face and the nape of your neck). \u003c\/p\u003e\n\u003cp\u003eLeave the paste on your hair for 30 to 120 minutes.  The longer you leave it to develop, the stronger the colour will be.  Rinse out your hair until the water runs clear.  Use a little shampoo if you would like, then rinse and condition as usual.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"It's Pure","offers":[{"title":"Full Size Box 110g","offer_id":58185756606847,"sku":"E0627","price":12.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/6602\/7915\/products\/strawberryblonde_1.jpg?v=1669903715"},{"product_id":"its-pure-organics-hair-colour-indigo-black-ga","title":"It's Pure Organics Hair Colour Indigo Black","description":"\u003cp\u003eIt’s Pure Indigo Black hair dye is entirely natural and \u003cb\u003ethe final result depends on your initial hair colour\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAs a guide\u003c\/b\u003e, you can expect the following:\u003c\/p\u003e\n\u003ctable cellspacing=\"0\" cellpadding=\"4\" border=\"1\" width=\"545\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 33px;\"\u003e\n\u003ctd style=\"width: 260.95px; height: 33px;\"\u003e\n\u003cp\u003e\u003cb\u003eIf you have...\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 262.65px; height: 33px;\"\u003e\n\u003cp\u003e\u003cb\u003eThe likely result is…\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 72px;\"\u003e\n\u003ctd style=\"width: 260.95px; height: 72px;\"\u003e\n\u003cp\u003eGrey, white or light blonde\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 262.65px; height: 72px;\"\u003e\n\u003cp\u003eDO NOT USE - \u003ci\u003eYou must either mix it with a red (henna) based colour, or dye your hair first with a brown or red shade.\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 33px;\"\u003e\n\u003ctd style=\"width: 260.95px; height: 33px;\"\u003e\n\u003cp\u003eLight Brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 262.65px; height: 33px;\"\u003e\n\u003cp\u003eMedium-dark brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 33px;\"\u003e\n\u003ctd style=\"width: 260.95px; height: 33px;\"\u003e\n\u003cp\u003eMedium brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 262.65px; height: 33px;\"\u003e\n\u003cp\u003eDark brown - black\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 33px;\"\u003e\n\u003ctd style=\"width: 260.95px; height: 33px;\"\u003e\n\u003cp\u003eDark brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 262.65px; height: 33px;\"\u003e\n\u003cp\u003eDarker brown - black\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 260.95px;\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 262.65px;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cb\u003eTo check the colour, we recommend you \u003ca href=\"https:\/\/itspure.co.uk\/blogs\/news\/how-to-do-the-perfect-strand-test\" title=\"How To Do The Perfect Strand Test Blog\"\u003estrand test\u003c\/a\u003e a small section of your hair before applying to your entire head. \u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eA few other things to bear in mind:\u003c\/p\u003e\n\u003cp\u003eLeaving the paste on for a longer time will make the colour stronger. If you want a deeper colour, you can also build up the colour with a second application.\u003c\/p\u003e\n\u003cp\u003eThe true colour takes a few hours to develop. When you first wash out the dye it will often not be the full depth of colour, but it will gradually darken to its true colour. Like a cut apple - at first the apple is white and then as it oxidises in the air it goes brown.\u003c\/p\u003e\n\u003cp\u003eIf your hair has been chemically lightened it will affect the colour result. - Chemical lighteners make your hair more porous and thus absorb the colour less predictably. \u003c\/p\u003e\n\u003cp\u003eIt is not recommended to use chemical bleach after using this dye unless it has faded or grown out. This is because bleach will not remove indigo so you may be left with a bluish colour.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor instructions on how to use, there's more information \u003c\/span\u003e\u003ca rel=\"noopener\" title=\"It's Pure Instructions Leaflet\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0607\/6602\/7915\/files\/It_s_Pure_leaflet_1.pdf?v=1728473277\" target=\"_blank\"\u003ehere\u003cspan\u003e \u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003eor watch the video \u003c\/span\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/videos\/c\/o\/v\/22847e06c0ee47f18aaf1de1a90ef1ef.mp4\" title=\"How to Use Our Hair Dyes Video\" rel=\"noopener\" target=\"_blank\"\u003ehere\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHerbal Hair Colour Indigo Black Ingredients - INCI:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e100% Organic Indigofera Tinctoria (Indigo) Leaf Powder.\u003c\/p\u003e\n\u003cp\u003eSee our \u003ca href=\"\/pages\/faq\"\u003enatural hair dye FAQs here\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eAs with all It's Pure herbal hair dyes, Indigo Black comes with gloves, cap and full instructions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"It's Pure","offers":[{"title":"Full Size Box: 100g","offer_id":58185759195519,"sku":"E0623","price":11.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/6602\/7915\/products\/indigoblackresize.jpg?v=1669887803"},{"product_id":"its-pure-organics-hair-colour-henna-red-ga","title":"It's Pure Organics Hair Colour Henna Red","description":"\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eIt’s Pure Henna Red hair dye is entirely natural and \u003c\/span\u003e\u003cb style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003ethe final result depends on your initial hair colour\u003c\/b\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e. The colour will be unique to you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAs a guide\u003c\/b\u003e, you can expect the following:\u003c\/p\u003e\n\u003ctable border=\"1\" cellpadding=\"4\" cellspacing=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003e\u003cb\u003eIf you have...\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003e\u003cb\u003eThe likely result is…\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eWhite or very light blonde\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eOrange\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eDark blonde to Light Brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eNatural auburn redhead\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eMedium brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eRich red-brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eDark brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eRed undertones or sheen\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eSalt-and-pepper mix of white \u0026amp; brown hair\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eThe white hair will go orange, and the brown hair will go red-brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cb\u003eTo check the colour, we recommend you \u003ca href=\"https:\/\/itspure.co.uk\/blogs\/news\/how-to-do-the-perfect-strand-test\" title=\"How To Do The Perfect Strand Test Blog\"\u003estrand test\u003c\/a\u003e a small section of your hair before applying to your entire head. \u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eA few other things to bear in mind:\u003c\/p\u003e\n\u003cp\u003eHenna Red is a practically permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe colour becomes deeper the longer you leave the paste on.\u003c\/p\u003e\n\u003cp\u003eIf your hair has been chemically lightened it will affect the colour result. - Chemical lighteners make your hair more porous and thus absorb the colour less predictably. \u003c\/p\u003e\n\u003cp\u003eThere may be slight variations in colour result between different batches of Herbal Hair Colour. – Henna can be affected by varying climatic conditions from year to year.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor instructions on how to use, there's more information \u003c\/span\u003e\u003ca rel=\"noopener\" title=\"It's Pure Instructions Leaflet\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0607\/6602\/7915\/files\/It_s_Pure_leaflet_1.pdf?v=1728473277\" target=\"_blank\"\u003ehere\u003cspan\u003e \u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003eor watch the video \u003c\/span\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/videos\/c\/o\/v\/22847e06c0ee47f18aaf1de1a90ef1ef.mp4\" title=\"How to Use Our Hair Dyes Video\" rel=\"noopener\" target=\"_blank\"\u003ehere\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHerbal Hair Colour Henna Red Ingredients - INCI:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e100% Organic Lawsonia Inermis (Henna) Powder.\u003c\/p\u003e\n\u003cp\u003eSee our \u003ca href=\"\/pages\/faq\"\u003enatural hair dye FAQs here\u003c\/a\u003e.\u003c\/p\u003e","brand":"It's Pure","offers":[{"title":"Full Size Box: 100g","offer_id":58185760637311,"sku":"E0622","price":11.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/6602\/7915\/products\/hennared_1.jpg?v=1669903694"},{"product_id":"its-pure-organics-hair-colour-chestnut-ga","title":"It's Pure Organics Hair Colour Chestnut","description":"\u003cp\u003eIt’s Pure Chestnut brown hair dye is entirely natural and \u003cb\u003ethe final result depends on the existing colour and chemistry of your hair,\u003c\/b\u003e \u003cb\u003eso will be unique to you\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAs a guide\u003c\/b\u003e, you can expect the following:\u003c\/p\u003e\n\u003ctable width=\"433\" style=\"width: 434px;\" cellspacing=\"0\" cellpadding=\"4\" border=\"1\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 198px;\"\u003e\n\u003cp\u003e\u003cb\u003eIf you have...\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth style=\"width: 235px;\"\u003e\n\u003cp\u003e\u003cb\u003eThe likely result is…\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eWhite or very light blonde\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eLight auburn\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eDark blonde\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eLight chestnut\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eLight brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eWarm medium chestnut\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eMedium brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eWarm chestnut undertones\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 198px;\"\u003e\n\u003cp\u003eMix of light-medium brown, with grey\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 235px;\"\u003e\n\u003cp\u003eThe grey hair will have auburn highlights and brown hair will be a richer brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTo check the colour, we recommend you \u003ca rel=\"noopener\" title=\"How To Do The Perfect Strand Test\" href=\"https:\/\/itspure.co.uk\/blogs\/news\/how-to-do-the-perfect-strand-test\" target=\"_blank\"\u003estrand test\u003c\/a\u003e a small section of your hair before applying to your entire head. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eA few other things to bear in mind:\u003c\/p\u003e\n\u003cp\u003eLeaving the paste on for a longer time will make the colour stronger. If you want a deeper colour, you can also build up the colour with a second application.\u003c\/p\u003e\n\u003cp\u003eThe true colour takes a few hours to develop. - When you first wash out the colour it will often not be the full depth of colour, but it will gradually darken to its true colour. - It can be likened to a cut apple - at first it the apple is white and then as it oxidises in the air it goes brown.\u003c\/p\u003e\n\u003cp\u003eOn dark brown hair this colour will probably not show up.\u003c\/p\u003e\n\u003cp\u003eIf your hair has been chemically lightened it will affect the colour result. - Chemical lighteners make your hair more porous and thus absorb the colour less predictably. \u003c\/p\u003e\n\u003cp\u003eThere may be slight variations in colour result between different batches of Herbal Hair Colour. - The botanical ingredients can be affected by varying climatic conditions from year to year.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor instructions on how to use, there's more information \u003c\/span\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0607\/6602\/7915\/files\/It_s_Pure_leaflet_1.pdf?v=1728473277\" title=\"It's Pure Instructions Leaflet\" rel=\"noopener\" target=\"_blank\"\u003ehere\u003cspan\u003e \u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003eor watch the video \u003c\/span\u003e\u003ca rel=\"noopener\" title=\"How to Use Our Hair Dyes Video\" href=\"https:\/\/cdn.shopify.com\/videos\/c\/o\/v\/22847e06c0ee47f18aaf1de1a90ef1ef.mp4\" target=\"_blank\"\u003ehere\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHerbal Hair Colour Chestnut Ingredients - INCI:\u003c\/b\u003e\u003cbr\u003eIndigofera tinctoria (indigo) powder*, Lawsonia inermis (henna) powder*, Cassia auriculata (cassia) powder*,  Emblica officinalis (amla) powder*.  \u003cbr\u003e* Denotes Certified Organic\u003c\/p\u003e\n\u003cp\u003e100% organic, no artificial additives whatsoever.\u003c\/p\u003e\n\u003cp\u003eSee our \u003ca href=\"\/pages\/faq\"\u003enatural hair dye FAQs here\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; -webkit-font-smoothing: subpixel-antialiased; margin: 1em 0px 0px; color: #262629; font-family: 'century gothic', arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px; -webkit-text-stroke-width: 0px;\"\u003e \u003c\/p\u003e","brand":"It's Pure","offers":[{"title":"Full Size Box: 110g","offer_id":58185770402175,"sku":"E0621","price":12.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/6602\/7915\/products\/chestnut_1.jpg?v=1669903618"},{"product_id":"its-pure-organics-hair-colour-natural-brown-ga","title":"It's Pure Organics Hair Colour Natural Brown","description":"\u003cp\u003eIt’s Pure Natural Brown hair dye is entirely natural and \u003cb\u003ethe final result depends on your initial hair colour,\u003c\/b\u003e \u003cb\u003eso will be unique to you\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAs a guide\u003c\/b\u003e, you can expect the following:\u003c\/p\u003e\n\u003ctable cellspacing=\"0\" cellpadding=\"4\" border=\"1\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003e\u003cb\u003eIf you have...\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003e\u003cb\u003eThe likely result is…\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eWhite or very light blonde\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eWarm dark blonde – warm light brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eDark blonde\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eWarm light brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eLight brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eWarm light to medium brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eSalt-and-pepper mix of white and light brown hair\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eThe white hair goes light brown, and the light brown hair a slightly darker brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cb\u003eTo check the colour, we recommend you \u003ca title=\"How To Do The Perfect Strand Test Blog\" href=\"https:\/\/itspure.co.uk\/blogs\/news\/how-to-do-the-perfect-strand-test\"\u003estrand test\u003c\/a\u003e a small section of your hair before applying to your entire head. \u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eA few other things to bear in mind:\u003c\/p\u003e\n\u003cp\u003eIt's Pure Natural Brown shade is lighter than the Dark Brown and is also a warmer colour.\u003c\/p\u003e\n\u003cp\u003eYou can achieve a darker colour result with repeated applications.  If your hair is very light coloured to start with it is also possible that the colour outcome may be warmer (i.e. slightly more auburn).\u003c\/p\u003e\n\u003cp\u003eThe colour is also affected by how long you leave the paste on. If you leave the paste on for 1 hour it will be a lot lighter than if you leave it on for 3 hours. It also tends be a warmer colour when it is left on for a shorter time and a cooler and darker brown when it is left on for a longer time. \u003cbr\u003e\u003cbr\u003eWhen you first wash out the colour it will often not be the full depth of colour, but it will gradually deepen to its true colour. So, it is best to wait 24 hours after you have done the strand test to see how the colour develops.\u003c\/p\u003e\n\u003cp\u003eIf your hair has been chemically lightened it will affect the colour result. - Chemical lighteners make your hair more porous and thus absorb the colour less predictably. \u003c\/p\u003e\n\u003cp\u003eThere may be slight variations in colour result between different batches of Herbal Hair Colour. - The botanical ingredients can be affected by varying climatic conditions from year to year.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor instructions on how to use, there's more information \u003c\/span\u003e\u003ca rel=\"noopener\" title=\"It's Pure Instructions Leaflet\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0607\/6602\/7915\/files\/It_s_Pure_leaflet_1.pdf?v=1728473277\" target=\"_blank\"\u003ehere\u003cspan\u003e \u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003eor watch the video \u003c\/span\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/videos\/c\/o\/v\/22847e06c0ee47f18aaf1de1a90ef1ef.mp4\" title=\"How to Use Our Hair Dyes Video\" rel=\"noopener\" target=\"_blank\"\u003ehere\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHerbal Hair Colour Natural Brown Ingredients - INCI:\u003c\/b\u003e\u003cbr\u003eCassia auriculata (cassia) powder*, Indigofera tinctoria (indigo) powder*, Lawsonia inermis (henna) powder*, Cassia auriculata (cassia) powder*, Emblica officinalis (amla) powder*.   \u003c\/p\u003e\n\u003cp\u003e*100% organic, no artificial additives whatsoever.\u003c\/p\u003e\n\u003cp\u003eSee our \u003ca href=\"\/pages\/faq\"\u003enatural hair dye FAQs here\u003c\/a\u003e.\u003c\/p\u003e","brand":"It's Pure","offers":[{"title":"Full Size Box: 110g","offer_id":58185771352447,"sku":"E0620","price":12.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/6602\/7915\/products\/naturalbrown_1.jpg?v=1669903635"},{"product_id":"its-pure-organics-hair-colour-dark-brown-ga","title":"It's Pure Organics Hair Colour Dark Brown","description":"\u003cp\u003eIt’s Pure Dark Brown hair dye is entirely natural and \u003cb\u003ethe final result depends on your hair colour before using it\u003c\/b\u003e. The colour will be unique to you.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAs a guide\u003c\/b\u003e, you can expect the following:\u003c\/p\u003e\n\u003ctable border=\"1\" cellpadding=\"4\" cellspacing=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003e\u003cb\u003eIf you have...\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003e\u003cb\u003eThe likely result is…\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eWhite or very light blonde\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eLight-medium brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eDark blonde\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eMedium brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eLight brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eMedium-dark brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eMedium brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eDark brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eSalt-and-pepper mix of white \u0026amp; brown hair\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 349px;\"\u003e\n\u003cp\u003eThe white hair goes light brown, and the dark hair a darker brown\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cb\u003eTo check the colour, we recommend you \u003ca href=\"https:\/\/itspure.co.uk\/blogs\/news\/how-to-do-the-perfect-strand-test\" title=\"How To Do The Perfect Strand Test Blog\" rel=\"noopener\" target=\"_blank\"\u003estrand test\u003c\/a\u003e a small section of your hair before applying to your entire head. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eA few other things to bear in mind:\u003c\/p\u003e\n\u003cp\u003eYou can achieve a darker colour result with repeated applications.  \u003c\/p\u003e\n\u003cp\u003eThe colour is also affected by how long you leave the paste on. If you leave the paste on for 1 hour it will be a lot lighter than if you leave it on for 3 hours.\u003cbr\u003e\u003cbr\u003eWhen you first wash out the dye it will often not be the full depth of colour but will gradually deepen to its true colour as the dye oxidises with the air.\u003c\/p\u003e\n\u003cp\u003eOn very light coloured or grey hair the colour sometimes appears to have a green tinge at first, but don’t panic - this will fade gradually over a few hours or days, as the dye oxidises, and the colour deepens.\u003c\/p\u003e\n\u003cp\u003eIf your hair has been chemically lightened it will affect the colour result. - Chemical lighteners make your hair more porous and thus absorb the colour less predictably. \u003c\/p\u003e\n\u003cp\u003eIt is not recommended to use chemical bleach after using herbal hair colour containing indigo unless it has faded or grown out. This is because bleach will not remove indigo so you may be left with a bluish colour.\u003c\/p\u003e\n\u003cp\u003eThere may be slight variations in colour result between different batches of Herbal Hair Colour. - The botanical ingredients can be affected by varying climatic conditions from year to year.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor instructions on how to use, there's more information \u003c\/span\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0607\/6602\/7915\/files\/It_s_Pure_leaflet_1.pdf?v=1728473277\" title=\"It's Pure Instructions Leaflet\" rel=\"noopener\" target=\"_blank\"\u003ehere\u003cspan\u003e \u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003eor watch the video \u003c\/span\u003e\u003ca rel=\"noopener\" title=\"How to Use Our Hair Dyes Video\" href=\"https:\/\/cdn.shopify.com\/videos\/c\/o\/v\/22847e06c0ee47f18aaf1de1a90ef1ef.mp4\" target=\"_blank\"\u003ehere\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHerbal Hair Colour Dark Brown Ingredients - INCI:\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eIndigo tinctoria (indigo) powder, Lawsonia inermis (henna) powder, Cassia auriculata (cassia) powder, Emblica officinalis (amla) powder.\u003cbr\u003e100% organic, no artificial additives whatsoever.\u003c\/p\u003e\n\u003cp\u003eSee our \u003ca href=\"\/pages\/faq\"\u003enatural hair dye FAQs here\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"It's Pure","offers":[{"title":"Full Size Box: 110g","offer_id":58185773252991,"sku":"E0610","price":12.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/6602\/7915\/products\/darkbrown_3.jpg?v=1669903652"}],"url":"https:\/\/itspure.co.uk\/collections\/hair-dyes-ga.oembed","provider":"It's Pure","version":"1.0","type":"link"}